NovaFlow / July Reports
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Confidential - NovaFlow July 2026
DTC

DTC

Monthly Performance Report

July 2026

Novaflow Analytics

Executive Summary

July 2026

Click any metric to explore the full section.

Avg Concurrent
21
viewers / hour
Prime Time →
Peak Viewers
212
July 31
Viewership →
Watch Hours
15.8K
total this month
Trends →
Revenue
Unavailable
July 2026 · source unavailable
Revenue →
Sentiment
86%
positive · 100 comments
Sentiment →
Top Content
16
top-tier videos of 164
Content →
Daily Viewers
Low
—
Peak
—
DTC · 24/7 Live Stream · Powered by NovaFlow
Viewership Analytics

Prime Time

Average concurrent viewers across the week. Click a day to focus.

Best Day
Sat
Weekends +458.1% vs weekdays
Quiet
Peak
All times in PST
Sunday
11P PST
1,940
avg viewers
Peak
Monetization

Revenue Performance

Historical revenue through April 2026; July 2026 source unavailable

Total Revenue
$9,553
Through April 2026 · since 2025-04-18
This Month
Unavailable
RPM
Unavailable
Per 1,000 views
CPM
Unavailable
Weighted avg
Monthly
Cumulative
Hover over the chart to explore monthly data
Monthly Views
Unavailable
Watch Hours
Unavailable
Avg Watch Time
Unavailable
Historical totals from prior reports · July revenue source unavailable
Content Analysis

Content Performance

Composite-score ranking and relative performance tiers

AA

Highest Scores

16 videos (9.8%)
A

Upper Band

42 videos (25.6%)
B

Middle Band

98 videos (59.8%)
C

Lowest Scores

8 videos (4.9%)
Top Videos by Composite Score
Ranking: highest score first. Score = 50% average concurrent viewers (scaled to 500), 35% retention, and 15% play confidence (full at 30 plays). Score is shown out of 100.
Tiers: Relative to this 164-video library: AA contains the highest 16 scores; A the next 42; B the next 98; and C the remaining 8.
Video Tier Score Avg Concurrent Plays Retention
SAM TALLENT AA 56.5 72 57 98.1%
MALIK ELASSAL AA 55.1 61 43 97.1%
RYAN GOODCASE AA 55.1 60 76 97.5%
ERICA SPERA AA 54.8 57 185 97.5%
SHAPEL LACEY AA 54.8 56 93 97.6%
Comment Intelligence

Audience Sentiment

What viewers are saying about the stream

Total Comments
100
Sentiment
86%
Positive
Sentiment Breakdown
Positive
86%
Negative
14%
Top Themes
Laughter and applause-style reactions Praise for comedians' delivery and skill Playful banter among live-chat regulars
Notable Quotes
"bro this guy is good LOL"
"psycho!! 😂😂😂"
Optimization

Optimization Overview

Verified ad observations and documented video scoring

What We Tested, Learned & Changed

Every optimization this month came from a controlled test or a measured improvement. Here is the record.

Improved · Jul 11
Upgraded the scheduling learning system

We upgraded the automation behind this stream's schedule: the system now keeps a complete record of every scheduling decision and its results, measures video performance more accurately, places testing of new content in low-traffic hours where it belongs, and learns from every ad break that airs. These upgrades make each month's optimizations faster and more reliable.

Report Cutoff
Jul 31
2026
Ad Observations
0
none through cutoff
Measured Videos
164
with performance data
Data Status
Verified
factual fields only
Ad Data
Ad Duration
No credited ad-duration observations were available through July 31.
No ad-duration comparison is available
Video Data
Content Scoring
164 videos ranked by a composite score: 50% concurrent viewership, 35% retention, and 15% play-count confidence.
164 videos have at least 30 measured plays

Ad Placement Experiments

No ad placement experiments ran for DTC during this reporting period.

◎
Observed ad mix
No credited ad-duration observations were available through July 31; no duration comparison is reported.
▲
Tier definitions
Relative to this 164-video library: AA contains the highest 16 scores; A the next 42; B the next 98; and C the remaining 8.
→
Next step
Collect ad-duration and revenue observations before recommending a duration; keep the 16 highest-scoring videos prioritized.
Video ranking uses the documented composite score · Ad counts are credited observations through July 31, 2026
Coming Up

What's Next

Upcoming schedule and experiment plans

The system will continue testing all ad durations (30s, 60s, 90s, 120s) to gather more data.

Days Scheduled
2
Total Videos
262
Upcoming Schedule (Click to expand)
Friday, August 28
134 videos
▶
Saturday, August 29
128 videos
▶