NovaFlow / July Reports
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Confidential - NovaFlow July 2026
DTC

DTC

Monthly Performance Report

July 2026

Novaflow Analytics

Executive Summary

July 2026

Click any metric to explore the full section.

Avg Concurrent
21
average concurrent viewers
Prime Time →
Peak Viewers
212
Jul 31
Viewership →
Watch Hours
15.8K
stream telemetry estimate
Trends →
Revenue
$490
July 2026
Revenue →
Sentiment
85.7%
positive · 35 analyzed
Sentiment →
Top Content
16
highest-tier videos of 164
Content →
Daily Viewers
Low
—
Peak
—
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Viewership Analytics

Prime Time

Average concurrent viewers across the week. Click a day to focus.

Best Day
Sat
Weekends +458.1% vs weekdays · reflects stream uptime · reflects stream uptime · reflects stream uptime
Quiet
Peak
Pacific Time (PT)
Sunday
11P PT
1,940
avg viewers
Peak
Monetization

Revenue Performance

Verified revenue through July 31, 2026

Total Revenue
$11,255
Through July 2026 · since 2025-04-18
This Month
$490
July 2026
RPM
$13.10
Revenue per 1,000 views
Monthly
Cumulative
Hover over the chart to explore monthly data
Monthly Views
37,443
Revenue-source Watch Hours
16,483
Avg Watch Time
26.4 min
Updated Apex Google Drive YouTube Data sheet · cutoff July 31, 2026 · Watch hours in this section come from the revenue source; Viewership Trends uses a separate dataset. · Watch hours in this section come from the revenue source; Viewership Trends uses a separate dataset. · Watch hours in this section come from the revenue source; Viewership Trends uses a separate dataset.
Content Analysis

Content Performance

Composite-score ranking and relative performance tiers

AA

Highest Scores

16 videos (9.8%)
A

Upper Band

42 videos (25.6%)
B

Middle Band

98 videos (59.8%)
C

Lowest Scores

8 videos (4.9%)
Top Videos by Composite Score
Ranking: highest unrounded score first. Score = 50 × min(avg concurrent ÷ 500, 1) + 35 × min(retention, 1) + 15 × min(plays ÷ 30, 1), shown out of 100.
Tiers: AA contains the highest 16 scores; A the next 42; B the next 98; and C the remaining 8.
Confidence: 164 of 164 videos meet the 30-play confidence threshold. Scores should only be compared within this stream.
Video Tier Score Avg Concurrent Plays Retention
SAM TALLENT AA 56.54 71.9 57 98.1%
MALIK ELASSAL AA 55.13 61.4 43 97.1%
RYAN GOODCASE AA 55.08 59.5 76 97.5%
ERICA SPERA AA 54.81 56.9 185 97.5%
SHAPEL LACEY AA 54.79 56.4 93 97.6%
Comment Intelligence

Audience Sentiment

What qualifying July comments say about the stream

Source Rows
100
Comments Analyzed
35
Sentiment
85.7%
Positive among analyzed comments

Sentiment and themes use 35 qualifying comments after duplicate, spam, system-message, blank, and very-short-entry filters; 100 is the unfiltered source-row count.

Sentiment Breakdown
Positive
85.7%
Negative
14.3%
Top Themes
Laughter and applause-style reactions Praise for comedians' delivery and skill Playful banter among live-chat regulars
Notable Quotes
"this is the only comedian that has made me laugh more because of his delivery than his jokes"
"bro this guy is good LOL"
"psycho!! 😂😂😂"
"andy is killing it"
Optimization

Optimization Overview

Scheduling improvements and documented video scoring

What We Improved

Documented scheduling-system improvements through the July 31 reporting cutoff.

Improved · Jul 11
Upgraded the scheduling learning system

We upgraded the scheduling automation to record decisions and outcomes and to use context-aware video scoring. These changes improve the evidence available for future programming decisions.

Focus
Content
programming only
Videos Scored
164
in library
High Confidence
164
30+ measured plays
Highest Band
16
AA videos
Video Analysis
Content Scoring
164 videos ranked by Score = 50 × min(avg concurrent ÷ 500, 1) + 35 × min(retention, 1) + 15 × min(plays ÷ 30, 1).
164 videos have at least 30 measured plays.
◎
Tier distribution
Current score bands: AA 16, A 42, B 98, C 8.
▲
Confidence
164 videos have at least 30 measured plays.
→
Next step
Continue monitoring whether the highest-scoring videos sustain their performance as new play data arrives.
Video ranking uses the documented composite score and should be compared within this stream.
Coming Up

What's Next

Upcoming schedule and experiment plans

The upcoming schedule spans August 31 to September 7, covering 5 scheduled days with 660 total video plays.

Days Scheduled
5
Total Videos
660
Upcoming Schedule (Click to expand)
Monday, August 31
131 videos
▶
Friday, September 4
135 videos
▶
Saturday, September 5
133 videos
▶
Sunday, September 6
128 videos
▶
Monday, September 7
133 videos
▶